Influential Factors on Clean Food Purchasing Decisions: A Case Study of Consumers in the Lower Northeastern Region of Thailand

This study examines the determinants influencing clean food purchasing decisions among consumers in the lower northeastern region of Thailand. It addresses the significant research gap in understanding the interplay between product attributes, cultural background, and healthy eating behaviors. Using...

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Detalles Bibliográficos

Principais autores:	Adisak Suvittawat, Nutchanon Suvittawat
Formato:	Artigo
Idioma:	Inglês
Publicado:	MDPI AG 2024-08-01
Series:	World
Assuntos:	product attributes cultural background healthy eating behaviors Theory of Planned Behavior purchase decision
Acceso en liña:	https://www.mdpi.com/2673-4060/5/3/35
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