Influential Factors on Clean Food Purchasing Decisions: A Case Study of Consumers in the Lower Northeastern Region of Thailand

This study examines the determinants influencing clean food purchasing decisions among consumers in the lower northeastern region of Thailand. It addresses the significant research gap in understanding the interplay between product attributes, cultural background, and healthy eating behaviors. Using...

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Autori principali:	Adisak Suvittawat, Nutchanon Suvittawat
Natura:	Artigo
Lingua:	Inglês
Pubblicazione:	MDPI AG 2024-08-01
Serie:	World
Soggetti:	product attributes cultural background healthy eating behaviors Theory of Planned Behavior purchase decision
Accesso online:	https://www.mdpi.com/2673-4060/5/3/35
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