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ALTERNATIVE MARKETING STRATEGIES FOR LOW SEASON PERIOD AT COURTYARD BY MARRIOTT BALI SEMINYAK RESORT

This study was conducted to determine the company's strategy in raising hotel revenue during the low season. The purpose of this research is to find out the prioritized marketing strategies during the low season. The research method of this study is a combined qualitative and quantitative method. Th...

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Detaylı Bibliyografya
Asıl Yazarlar: Ni Putu Lusiana Pratiwi, Made Sudiarta
Materyal Türü: Artigo
Dil:Inglês
Baskı/Yayın Bilgisi: Politeknik Negeri Bali 2019-09-01
Seri Bilgileri:Journal of Applied Sciences in Travel and Hospitality
Konular:
Online Erişim:http://ojs.pnb.ac.id/index.php/JASTH/article/view/1424
Etiketler: Etiketle
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