Consumer preferences and purchasing rationales for wine: a multivariate data analysis
The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as Portugal. In this country, Port wine is an economic and...
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| Autors principals: | , , , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Bologna University press
2020-12-01
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| Col·lecció: | New Medit |
| Matèries: | |
| Accés en línia: | https://newmedit.iamb.it/2020/12/11/consumer-preferences-and-purchasing-rationales-for-wine-a-multivariate-data-analysis/ |
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