Consumer preferences and purchasing rationales for wine: a multivariate data analysis

The wine market is very heterogeneous and complex, being the knowledge of the behaviour and attitudes of consumers a key tool to design efficient marketing plans, namely in countries that are traditionally wine producers and consumers, such as Portugal. In this country, Port wine is an economic and...

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Bibliografski detalji

Glavni autori:	Carla Ferreira, João Rebelo, Lina Lourenço-Gomes, Elisete Correia, Philippe Baumert, Christine Plumejeaud
Format:	Artigo
Jezik:	Inglês
Izdano:	Bologna University press 2020-12-01
Serija:	New Medit
Teme:	multivariate statistical techniques market segmentation wine consumers wine economics
Online pristup:	https://newmedit.iamb.it/2020/12/11/consumer-preferences-and-purchasing-rationales-for-wine-a-multivariate-data-analysis/
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