Measuring Customer Experience in Bancassurance: An Empirical Study

Purpose – This study attempts to investigate customer experience with respect to the bancassurance channel. Design/Methodology/Approach – The study is based on primary data collected using a structured questionnaire from customers buying life insurance policies from SBI Life through different branc...

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Principais autores:	Mousumi Choudhury, Ranjit Singh, Hemanta Saikia
Format:	Artigo
Jezik:	Inglês
Izdano:	Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations) 2016-06-01
Serija:	Tržište
Teme:	: bancassurance customer experience bank insurance factor analysis
Online dostop:	http://hrcak.srce.hr/file/236645
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