Measuring Customer Experience in Bancassurance: An Empirical Study
Purpose – This study attempts to investigate customer experience with respect to the bancassurance channel. Design/Methodology/Approach – The study is based on primary data collected using a structured questionnaire from customers buying life insurance policies from SBI Life through different branc...
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| Autors principals: | , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Faculty of Economics & Business, Zagreb, CROMAR (Croatian Union of Marketing Associations)
2016-06-01
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| Col·lecció: | Tržište |
| Matèries: | |
| Accés en línia: | http://hrcak.srce.hr/file/236645 |
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