Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model
Purpose – The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach – The authors propose this model based on the UTAUT-3 integrated with perceived risk co...
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| Autors principals: | , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
Emerald Publishing
2024-11-01
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| Col·lecció: | South Asian Journal of Marketing |
| Matèries: | |
| Accés en línia: | https://www.emerald.com/insight/content/doi/10.1108/SAJM-06-2022-0040/full/pdf |
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