Neobanking adoption – An integrated UTAUT-3, perceived risk and recommendation model

Purpose – The authors aim to study a conceptual model based on behavioural theories (UTAUT-3 model) to evaluate the adoption, usage and recommendation for neobanking services in India. Design/methodology/approach – The authors propose this model based on the UTAUT-3 integrated with perceived risk co...

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Hlavní autoři:	Puneett Bhatnagr, Anupama Rajesh
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Emerald Publishing 2024-11-01
Edice:	South Asian Journal of Marketing
Témata:	UTAUT-3 Perceived risk PLS-SEM Neobanking adoption Behavioural intention to use
On-line přístup:	https://www.emerald.com/insight/content/doi/10.1108/SAJM-06-2022-0040/full/pdf
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