Applying extended UTAUT model to examine microlearning adoption: An Empirical study of Vietnamese Telecommunication Companies

This paper extends the UTAUT model to examine microlearning adoption in the Vietnamese telecommunication industry. A self-administered survey was implemented to collect data from the three biggest Vietnamese telecommunication companies. After two months, we received 349 valid questionnaire responses...

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Detalhes bibliográficos

Principais autores:	Bui Quang Tuyen, Phuong Mai Nguyen
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Faculty of Economics University of Rijeka 2025-06-01
coleção:	Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
Assuntos:	microlearning adoption telecommunication industry unified theory of acceptance and use of technology (utaut) vietnam
Acesso em linha:	https://www.efri.uniri.hr/upload/1/01-Tuyen_et_al-2025-1.1.pdf
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