Applying extended UTAUT model to examine microlearning adoption: An Empirical study of Vietnamese Telecommunication Companies

This paper extends the UTAUT model to examine microlearning adoption in the Vietnamese telecommunication industry. A self-administered survey was implemented to collect data from the three biggest Vietnamese telecommunication companies. After two months, we received 349 valid questionnaire responses...

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Hlavní autoři:	Bui Quang Tuyen, Phuong Mai Nguyen
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Faculty of Economics University of Rijeka 2025-06-01
Edice:	Zbornik radova Ekonomskog fakulteta u Rijeci : časopis za ekonomsku teoriju i praksu
Témata:	microlearning adoption telecommunication industry unified theory of acceptance and use of technology (utaut) vietnam
On-line přístup:	https://www.efri.uniri.hr/upload/1/01-Tuyen_et_al-2025-1.1.pdf
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