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INFLUENTIAL FACTORS IN THE BRAND REPUTATION OF BATHROOM ACCESSORIES

This project explores into the dynamics of brand reputation within the taps and bathroom accessory industry, focusing on identifying fast-moving product categories, assessing retailer preferences, and exploring the relationship between brand image, price, services offered, brand preference, and bran...

Täydet tiedot

Tallennettuna:
Bibliografiset tiedot
Päätekijät: T. Manoj Kumar, Ivan Kenny Raj L, G. Kathiir
Aineistotyyppi: Artigo
Kieli:Inglês
Julkaistu: ICT Academy of Tamil Nadu 2024-05-01
Sarja:ICTACT Journal on Management Studies
Aiheet:
Linkit:https://ictactjournals.in/IJMS/ArticleDetails?id=16680
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