Digital Pathways to Internationalisation: A Qualitative Exploration of How Zambian and Zimbabwean SMEs Use Digital Marketing to Access Markets
This study explores how small and medium-sized enterprises (SMEs) in Zambia and Zimbabwe use digital marketing to support internationalisation under conditions of resource constraint and institutional fragility. While digital technologies have lowered barriers to global market entry, existing litera...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Institute of Marketing Management Graduate School
2026-06-01
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| Seri Bilgileri: | The Retail and Marketing Review |
| Konular: | |
| Online Erişim: | https://retailandmarketingreview.co.za/wp-content/uploads/2026/06/RMR22-2-107-128.pdf |
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