Digital Pathways to Internationalisation: A Qualitative Exploration of How Zambian and Zimbabwean SMEs Use Digital Marketing to Access Markets

This study explores how small and medium-sized enterprises (SMEs) in Zambia and Zimbabwe use digital marketing to support internationalisation under conditions of resource constraint and institutional fragility. While digital technologies have lowered barriers to global market entry, existing litera...

תיאור מלא

מידע ביבליוגרפי

Principais autores:	Ruvimbo Chakanetsa, Hendrik Conradie, Makhosazane Buthelezi
פורמט:	Artigo
שפה:	Inglês
יצא לאור:	Institute of Marketing Management Graduate School 2026-06-01
סדרה:	The Retail and Marketing Review
נושאים:	smes digital marketing export marketing strategy internationalisation
גישה מקוונת:	https://retailandmarketingreview.co.za/wp-content/uploads/2026/06/RMR22-2-107-128.pdf
תגים:	הוספת תג אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!