Responsive and proactive market orientation and hospital financial performance: The mediating effect of service program innovativeness
PURPOSE: The study aims to investigate the direct and indirect relationships among market orientation, service program innovativeness, and the financial performance of hospitals. Two types of market orientation – responsive and proactive – were considered, along with two dimensions of service progra...
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| Main Authors: | , , |
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| Format: | Artigo |
| Language: | Inglês |
| Published: |
Cognitione Foundation for the Dissemination of Knowledge and Science
2025-01-01
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| Series: | Journal of Entrepreneurship, Management and Innovation |
| Subjects: | |
| Online Access: | https://jemi.edu.pl/uploadedFiles/file/all-issues/vol21/issue1/JEMI_Vol21_Issue1_2025_Article1.pdf |
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