Wine in a can: A consumer study in a traditional wine-producing region. Effect of the level of consumer involvement
It is imperative that the wine industry embraces innovation, given the sector’s traditionally conservative nature. To succeed, innovators must address consumer expectations, which are pivotal in shaping preferences and perceptions of quality. The present study investigated the effect of consumer in...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
International Viticulture and Enology Society
2025-11-01
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| coleção: | OENO One |
| Assuntos: | |
| Acesso em linha: | https://oeno-one.eu/article/view/8470 |
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