THE ASSESSMENT ON COMMERCIAL BANKS OF THE EFFECTS OF CORPORATE IMAGE ONTO CUSTOMER LOYALTY: THE CASE OF NEVŞEHİR
The goal of this study is to determine the effects of corporate image onto the customer loyalty at commercial banks, which is considered to have a remarkable share in banking sector. According to the research, corporate image has positively influenced customer loyalty for loan customers in banking s...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Alemão |
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Institut für die Welt der Türken
2015-12-01
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| Serie: | Zeitschrift für die Welt der Türken |
| Soggetti: | |
| Accesso online: | http://www.dieweltdertuerken.org/index.php/ZfWT/article/view/727/727 |
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