Architecture and Branding: Heritage as an Element of Corporate Identity in Universities
This study examines the role of architecture in shaping the corporate identity of universities designated as “UNESCO World Heritage Sites”. The objective is to assess how these institutions utilize their architectural heritage in institutional communication, particularly through their official vide...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Centro de Estudos de Comunicação e Sociedade (CECS)
2025-09-01
|
| Rangatū: | Comunicação e Sociedade |
| Ngā marau: | |
| Urunga tuihono: | https://revistacomsoc.pt/index.php/revistacomsoc/article/view/6304 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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