Architecture and Branding: Heritage as an Element of Corporate Identity in Universities
This study examines the role of architecture in shaping the corporate identity of universities designated as “UNESCO World Heritage Sites”. The objective is to assess how these institutions utilize their architectural heritage in institutional communication, particularly through their official vide...
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| Formato: | Artigo |
| Idioma: | Inglês |
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Centro de Estudos de Comunicação e Sociedade (CECS)
2025-09-01
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| Series: | Comunicação e Sociedade |
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| Acceso en liña: | https://revistacomsoc.pt/index.php/revistacomsoc/article/view/6304 |
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