Factors Determining Consumer Purchase Intention on TikTok Shop: A Literature Review
The trend of commerce through mobile apps has encouraged many social commerce companies to capitalize on this lucrative market opportunity. As a social commerce platform, TikTok Shop significantly influences consumer behavior, especially regarding purchase intention. Purchase intention has been a t...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Departemen Sistem Informasi, Universitas Andalas
2025-12-01
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| Series: | Jurnal Teknologi dan Sistem Informasi |
| Assuntos: | |
| Acceso en liña: | https://teknosi.fti.unand.ac.id/index.php/teknosi/article/view/2795 |
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