The Influence of Influencer Marketing, Social Media Marketing, and Campaigns on Fashion Customer Loyalty in the TikTok App (Study on Converse Brand)
The digital age has turned TikTok Shop into a transformative phenomenon in the global e-commerce landscape, particularly in the fashion industry. TikTok Shop creates an immersive and interactive shopping experience by integrating entertainment and shopping in one ecosystem. The platform has seen si...
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-09-01
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| Schriftenreihe: | Indonesian Interdisciplinary Journal of Sharia Economics |
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| Online-Zugang: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7558 |
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