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Chatbots and Voice Assistants: Digital Transformers of the Company–Customer Interface—A Systematic Review of the Business Research Literature

Chatbots and voice assistants are digital transformers of the interface between companies and customers. They have become part of the current practice of companies and represent a distinct domain of business research. This trend is significant in the broad business context marked by the digital tran...

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Autor principal: Carmen Bălan
Formato: Artigo
Idioma:Inglês
Publicado em: MDPI AG 2023-05-01
coleção:Journal of Theoretical and Applied Electronic Commerce Research
Assuntos:
chatbot
voice assistant
conversational agent
digital transformation
theory, context, characteristics and methodology (TCCM) framework
business research
Acesso em linha:https://www.mdpi.com/0718-1876/18/2/51
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