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THE INFLUENCE OF HUMAN RESOURCE QUALITY, PRODUCT INNOVATION AND MARKETING STRATEGY ON THE SUSTAINABILITY OF MSME BUSINESSES IN JEMBER REGENCY THROUGH INFORMATION TECHNOLOGY

MSMEs in Jember Regency face sustainability challenges amid fierce competition and lack of digitalization. This research aims to analyze the influence of human resource quality, product innovation, and marketing strategies on the sustainability of MSME businesses through information technology medi...

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Principais autores: Muhammad Syaifullah, Haris Hermawan, Amalina Maryam Zakiyyah
Formato: Artigo
Idioma:Inglês
Publicado em: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-06-01
coleção:Indonesian Interdisciplinary Journal of Sharia Economics
Assuntos:
Human Resource Quality
Product Innovation
Marketing Strategy
Information Technology
MSME Sustainability
Acesso em linha:https://e-journal.uac.ac.id/index.php/iijse/article/view/10180
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