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THE INFLUENCE OF HUMAN RESOURCE QUALITY, PRODUCT INNOVATION AND MARKETING STRATEGY ON THE SUSTAINABILITY OF MSME BUSINESSES IN JEMBER REGENCY THROUGH INFORMATION TECHNOLOGY

MSMEs in Jember Regency face sustainability challenges amid fierce competition and lack of digitalization. This research aims to analyze the influence of human resource quality, product innovation, and marketing strategies on the sustainability of MSME businesses through information technology medi...

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Principais autores: Muhammad Syaifullah, Haris Hermawan, Amalina Maryam Zakiyyah
Format: Artigo
Sprog:Inglês
Udgivet: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2026-06-01
Serier:Indonesian Interdisciplinary Journal of Sharia Economics
Fag:
Human Resource Quality
Product Innovation
Marketing Strategy
Information Technology
MSME Sustainability
Online adgang:https://e-journal.uac.ac.id/index.php/iijse/article/view/10180
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