Humor and Resistance in Pakistani Corporate Memes
This study aims at investigating how humor is constructed in corporate memes through cognitive mechanisms and how corporate memes are used as a collective voice by Pakistani employees to express discontent with their work culture and organizational practices. Based on Conceptual blending theory (Fa...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
| Vydáno: |
National University of Modern Languages (NUML), Islamabad
2025-12-01
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| Edice: | NUML Journal of Critical Inquiry |
| Témata: | |
| On-line přístup: | https://jci.numl.edu.pk/index.php/jci/article/view/296 |
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