Key factors of educational CRM success and institution performance: A SEM analysis

Customer relationship management (CRM) success is vital in today’s growing business practice, including in higher education institutions (HEIs). Within this study context, educational customer relationship management (EdCRM) is utilized to manage the interaction between educational institutions and...

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Detalhes bibliográficos

Principais autores:	Ade Octavia, Della Raymena Jovanka, Turki Mesfer Alqahtani, Tommy Tanu Wijaya, Akhmad Habibi
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Taylor & Francis Group 2023-12-01
coleção:	Cogent Business & Management
Assuntos:	educational customer relationship management institution performance path analysis higher education institution
Acesso em linha:	https://www.tandfonline.com/doi/10.1080/23311975.2023.2196786
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