How Sponsors Should Bring Relevant-Added Value to Esports
This paper aimed to determine what types of relevant-added value esports fans most want sponsors to bring to them and to the competitive gaming industry. A review of the literature permitted the development of a conceptual model which was subsequently improved by analysing empirical data. A quantita...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Editura Universităţii „Alexandru Ioan Cuza” din Iaşi / Alexandru Ioan Cuza University of Iasi Publishing house
2020-09-01
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| Serier: | Scientific Annals of Economics and Business |
| Fag: | |
| Online adgang: | http://saeb.feaa.uaic.ro/index.php/saeb/article/view/1062 |
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