Content creators as social influencers: predicting online video posting behaviors

Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivat...

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Hlavní autoři:	Jeffres Leo, Atkin David, Neuendorf Kimberly
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	De Gruyter 2024-12-01
Edice:	Online Media and Global Communication
Témata:	survey creative content influences uses and gratifications social media videos
On-line přístup:	https://doi.org/10.1515/omgc-2024-0022
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