Content creators as social influencers: predicting online video posting behaviors
Creative content influencers are increasingly seizing the opportunity not only to express themselves, but also to monetize their videos and become entrepreneurs. The present study tests an integrative framework to determine whether the “creative influencers environment” impacts the degree of motivat...
Αποθηκεύτηκε σε:
| Κύριοι συγγραφείς: | , , |
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| Μορφή: | Artigo |
| Γλώσσα: | Inglês |
| Έκδοση: |
De Gruyter
2024-12-01
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| Σειρά: | Online Media and Global Communication |
| Θέματα: | |
| Διαθέσιμο Online: | https://doi.org/10.1515/omgc-2024-0022 |
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