Effect of Advertising on Employee Turnover Intention:
Since internal marketing (IM) treats employees as customers, the focus has naturally been on internal measures. However, consumer-oriented advertising provides an opportunity for employees to recognize the social impact of their work and change their mindset. Such activities can be seen in business,...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Japonês |
| Veröffentlicht: |
Japan Marketing Academy
2023-11-01
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| Schriftenreihe: | Maketingu Janaru |
| Schlagworte: | |
| Online-Zugang: | https://www.jstage.jst.go.jp/article/marketing/43/4/43_2023.059/_html/-char/en |
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