The Role of organizational brand identity in strengthening employee- based brand equity

AbstractThis study aimed to investigate the role of organizational brand identity in strengthening employee-centered brand equity. The study population is the employees of Asia Insurance in Tehran province branches, of which 287 samples were studied using the multi-stage cluster sampling method. Fie...

Cijeli opis

Bibliografski detalji

Glavni autori:	Shahla Borjalilou, Samira Emadinasab
Format:	Artigo
Jezik:	Persa
Izdano:	Research Center of Resource Management Studies and Knowledge-Based Business 2025-05-01
Serija:	رویکرد‌های نوین در مدیریت و بازاریابی
Teme:	employee based brand equity organizational brand identity internal branding brand personality human resource policies
Online pristup:	https://www.jnamm.ir/article_222870_88d94f4d1292ea250677fd50210c5dfc.pdf
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!