The Role of organizational brand identity in strengthening employee- based brand equity
AbstractThis study aimed to investigate the role of organizational brand identity in strengthening employee-centered brand equity. The study population is the employees of Asia Insurance in Tehran province branches, of which 287 samples were studied using the multi-stage cluster sampling method. Fie...
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| Principais autores: | , |
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| Format: | Artigo |
| Sprog: | Persa |
| Udgivet: |
Research Center of Resource Management Studies and Knowledge-Based Business
2025-05-01
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| Serier: | رویکردهای نوین در مدیریت و بازاریابی |
| Fag: | |
| Online adgang: | https://www.jnamm.ir/article_222870_88d94f4d1292ea250677fd50210c5dfc.pdf |
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