Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering

One of the strategic plans of the developing universities in obtaining new students is forming a partnership with surrounding high schools. However, partnerships made does not always behave as expected. This paper presented the segmentation technique to the previous new student admission dataset usi...

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Hlavní autoři:	Syahroni Hidayat, Ria Rismayati, Muhammad Tajuddin, Ni Luh Putu Merawati
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Diponegoro University 2020-04-01
Edice:	Jurnal Teknologi dan Sistem Komputer
Témata:	new student recruitment strategy fuzzy c-means rfm analysis customers loyalty
On-line přístup:	https://jtsiskom.undip.ac.id/index.php/jtsiskom/article/view/13352
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