Segmentation of university customers loyalty based on RFM analysis using fuzzy c-means clustering
One of the strategic plans of the developing universities in obtaining new students is forming a partnership with surrounding high schools. However, partnerships made does not always behave as expected. This paper presented the segmentation technique to the previous new student admission dataset usi...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Diponegoro University
2020-04-01
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| coleção: | Jurnal Teknologi dan Sistem Komputer |
| Assuntos: | |
| Acesso em linha: | https://jtsiskom.undip.ac.id/index.php/jtsiskom/article/view/13352 |
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