Brand Communication as Intertextual and Intermedial Myth: A Cultural Semiotic Reading for Audiovisual Campaigns
In a context of pervasive connectivity and multimedia environments, brand communication increasingly relies on discursive forms that transcend literal description to produce cultural meanings. These representational structures combine image and text across diverse formats and media, strategically en...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Casa Cărții de Știință
2025-01-01
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| coleção: | Cultural Intertexts |
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| Acesso em linha: | https://www.gup.ugal.ro/ugaljournals/index.php/cultural-intertexts/article/view/9492 |
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