Brand Communication as Intertextual and Intermedial Myth: A Cultural Semiotic Reading for Audiovisual Campaigns

In a context of pervasive connectivity and multimedia environments, brand communication increasingly relies on discursive forms that transcend literal description to produce cultural meanings. These representational structures combine image and text across diverse formats and media, strategically en...

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Bibliografski detalji

Glavni autor:	Manuel PINTO GRUNFELD
Format:	Artigo
Jezik:	Inglês
Izdano:	Casa Cărții de Știință 2025-01-01
Serija:	Cultural Intertexts
Teme:	semiotic myths intertextuality intermediality brand communication cultural branding
Online pristup:	https://www.gup.ugal.ro/ugaljournals/index.php/cultural-intertexts/article/view/9492
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