I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic
Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence. Influenced customers subsequently recommend those influencers to others. No...
Furkejuvvon:
| Váldodahkkit: | , , , , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
MDPI AG
2021-11-01
|
| Ráidu: | Journal of Theoretical and Applied Electronic Commerce Research |
| Fáttát: | |
| Liŋkkat: | https://www.mdpi.com/0718-1876/16/7/165 |
| Fáddágilkorat: |
Eai fáddágilkorat, Lasit vuosttaš fáddágilkora!
|