I Wish I Could Be Like Her/Him! How Self-Congruence Stimulates a Desire to Mimic

Influencer marketing acquires customers who follow their favorite celebrities, who have shared beliefs and opinions. This research explores the self-motives and influencer-related factors that lead to influencer congruence. Influenced customers subsequently recommend those influencers to others. No...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής

Κύριοι συγγραφείς:	Li Xiao, Aysha Saleem, Sana Muhammad Tariq, Junaid Ul Haq, Mengmeng Guo
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	MDPI AG 2021-11-01
Σειρά:	Journal of Theoretical and Applied Electronic Commerce Research
Θέματα:	motives wishful identification nostalgia self-congruence desire to mimic
Διαθέσιμο Online:	https://www.mdpi.com/0718-1876/16/7/165
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!