Intention to Use on the Use of E-Wallet Link Aja: How Important is Hedonic Motivation?
The diversity of e-wallet products has changed many consumer shopping patterns. This study aims to analyze the factors that influence the intention to use. The approach used is to adopt the Technology Acceptance Model (TAM). The respondents of this study were the general public in the city of Padang...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Bung Hatta
2024-01-01
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| coleção: | Jurnal Manajemen Universitas Bung Hatta |
| Assuntos: | |
| Acesso em linha: | https://ejurnal.bunghatta.ac.id/index.php/JMN/article/view/24342 |
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