MODERATING EFFECT OF AGE ON THE ADOPTION OF DIGITAL MARKETING TOOLS AND PLATFORMS IN DOMESTIC LEISURE TRAVEL

Despite many studies exploring the factors that influence the use of technology in tourism, research focusing on the moderating effect of age on the use of digital marketing tools and platforms for domestic leisure travel purposes remains elusive. Using dimensions from the Technology Acceptance Mo...

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Bibliografske podrobnosti

Principais autores:	Mavis CHAMBOKO-MPOTARINGA, Tembi M. TICHAAWA
Format:	Artigo
Jezik:	Inglês
Izdano:	Editura Universităţii din Oradea 2023-12-01
Serija:	Geo Journal of Tourism and Geosites
Teme:	moderating effect motivation perceived ease of use perceived usefulness technology acceptance model
Online dostop:	https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl05-1160.pdf
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