MODERATING EFFECT OF AGE ON THE ADOPTION OF DIGITAL MARKETING TOOLS AND PLATFORMS IN DOMESTIC LEISURE TRAVEL
Despite many studies exploring the factors that influence the use of technology in tourism, research focusing on the moderating effect of age on the use of digital marketing tools and platforms for domestic leisure travel purposes remains elusive. Using dimensions from the Technology Acceptance Mo...
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| Hlavní autoři: | , |
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| Médium: | Artigo |
| Jazyk: | Inglês |
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Editura Universităţii din Oradea
2023-12-01
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| Edice: | Geo Journal of Tourism and Geosites |
| Témata: | |
| On-line přístup: | https://gtg.webhost.uoradea.ro/PDF/GTG-4spl-2023/gtg.514spl05-1160.pdf |
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