Cultural Studies on Ethnocentrism and Image of Country of Origin in the Context of Purchase Intentions
The objective of this research is to ascertain the influence of consumer ethnocentrism and the perceived image of a country's products on the purchasing intentions of Indonesian consumers with respect to goods originating from China. The conceptual framework of the study was formulated on the premis...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Andalas University
2024-12-01
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| Serier: | Jurnal Antropologi: Isu-Isu Sosial Budaya |
| Fag: | |
| Online adgang: | https://jurnalantropologi.fisip.unand.ac.id/index.php/jantro/article/view/1803 |
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