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Unveiling the Determinants of Tourists’ Behavioural Intention to Adopt AI-Powered Chatbots for the Hospitality and Tourism Industry: Revising the UTAUT2 Model

Emerging technologies, such as artificial intelligence (AI), including chatbots, are now transforming the hospitality and tourism industry. Chatbot technology is an excellent tool for enhancing communication, boosting service delivery efficiency, reducing costs, and improving the tourist experience....

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Principais autores: Sitaram Sukthankar, Relita Fernandes, Sadanand Gaonkar, Arya Shetye
פורמט: Artigo
שפה:Inglês
יצא לאור: MDPI AG 2026-03-01
סדרה:Tourism and Hospitality
נושאים:
artificial intelligence
AI-powered chatbots
hospitality and tourism
tourists’ behavioural intention to adopt
UTAUT2 model
גישה מקוונת:https://www.mdpi.com/2673-5768/7/3/65
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