Unveiling the Determinants of Tourists’ Behavioural Intention to Adopt AI-Powered Chatbots for the Hospitality and Tourism Industry: Revising the UTAUT2 Model

Emerging technologies, such as artificial intelligence (AI), including chatbots, are now transforming the hospitality and tourism industry. Chatbot technology is an excellent tool for enhancing communication, boosting service delivery efficiency, reducing costs, and improving the tourist experience....

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Автори:	Sitaram Sukthankar, Relita Fernandes, Sadanand Gaonkar, Arya Shetye
Формат:	Artigo
Мова:	Inglês
Опубліковано:	MDPI AG 2026-03-01
Серія:	Tourism and Hospitality
Предмети:	artificial intelligence AI-powered chatbots hospitality and tourism tourists’ behavioural intention to adopt UTAUT2 model
Онлайн доступ:	https://www.mdpi.com/2673-5768/7/3/65
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