SUSTAINABLE MARKETING AS A FACTOR OF INNOVATION GROWTH IN SMALL AND MEDIUM-SIZED ENTERPRISES
Innovation is nowadays a key for companies to stay competitive and to successfully compete in changing markets and environments. One increasingly important driver for innovation can be sustainable marketing, a concept which aims to integrate ecological, social and economic dimensions into convention...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2015-12-01
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| coleção: | Polityki Europejskie, Finanse i Marketing |
| Assuntos: | |
| Acesso em linha: | https://pefim.sggw.edu.pl/article/view/1244 |
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