SUSTAINABLE MARKETING AS A FACTOR OF INNOVATION GROWTH IN SMALL AND MEDIUM-SIZED ENTERPRISES
Innovation is nowadays a key for companies to stay competitive and to successfully compete in changing markets and environments. One increasingly important driver for innovation can be sustainable marketing, a concept which aims to integrate ecological, social and economic dimensions into convention...
I tiakina i:
| Kaituhi matua: | |
|---|---|
| Hōputu: | Artigo |
| Reo: | Inglês |
| I whakaputaina: |
Wydawnictwo SGGW - Warsaw University of Life Sciences Press
2015-12-01
|
| Rangatū: | Polityki Europejskie, Finanse i Marketing |
| Ngā marau: | |
| Urunga tuihono: | https://pefim.sggw.edu.pl/article/view/1244 |
| Ngā Tūtohu: |
Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
|