ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MIE INSTAN SEDAAP DI SEMARANG
This study aimed to determine the influence of brand equity elements that include brand awareness, perceived quality, brand associations and purchasing decisions. This research is motivated increasingly tight competition level of instant noodle, which lately both old and new brand have raised and th...
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| 主要作者: | |
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| 格式: | Artigo |
| 語言: | Inglês |
| 出版: |
Universitas Negeri Semarang
2013-03-01
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| 叢編: | Jurnal Dinamika Manajemen |
| 主題: | |
| 在線閱讀: | http://journal.unnes.ac.id/nju/index.php/jdm/article/view/2427/2480 |
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