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PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG

This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive. The method of determining the location is purposive in Bandar Lampung City. The sampling using nonprobability s...

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Principais autores: Utari Trina Sujana, Heru Irianto, Isti Khomah
פורמט: Artigo
שפה:Inglês
יצא לאור: BPFP Universitas Bengkulu 2020-03-01
סדרה:Jurnal Agrisep
נושאים:
brand equity
purchase decision
banana
sunpride
גישה מקוונת:https://ejournal.unib.ac.id/agrisep/article/view/9287
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