PENGARUH ELEMEN EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN PISANG “SUNPRIDE” DI KOTA BANDAR LAMPUNG

This research aims to analyze the effect of brand equity elements on the purchasing decision of "Sunpride" bananas in Bandar Lampung City. The basic method of this research is descriptive. The method of determining the location is purposive in Bandar Lampung City. The sampling using nonprobability s...

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Prif Awduron:	Utari Trina Sujana, Heru Irianto, Isti Khomah
Fformat:	Artigo
Iaith:	Inglês
Cyhoeddwyd:	BPFP Universitas Bengkulu 2020-03-01
Cyfres:	Jurnal Agrisep
Pynciau:	brand equity purchase decision banana sunpride
Mynediad Ar-lein:	https://ejournal.unib.ac.id/agrisep/article/view/9287
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!