Cooperation mode selection and information sharing in a live streaming e-commerce supply chain with traffic data investment.
In recent years, live streaming e-commerce has become an essential channel for brand merchants to expand online sales, with brand self-live streaming and influential streamer live streaming emerging as two mainstream cooperation modes. The choice between these modes directly affects brand merchants'...
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| Autori principali: | , , , , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Public Library of Science (PLoS)
2026-01-01
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| Serie: | PLoS ONE |
| Accesso online: | https://doi.org/10.1371/journal.pone.0340203 |
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